From an Idea to Disney: How Branding Made Disney a Household Name. Lowey Bundy Sichol. 2019. Houghton Mifflin Harcourt. 112 pages. [Source: Review copy]
First sentence: When you think of Disney, you probably think of Mickey Mouse.
Premise/plot: From An Idea to Disney is one of the books in a new business series published by HMH. (Other titles include From an Idea to LEGO, From an Idea to Nike, From an Idea to Google). This 'biography' of Walt Disney is focused primarily on his career, his company. In fact, almost half of the book focuses on the Disney company/brand after the deaths of Walt and Roy Disney. It covers the highs and lows of Disney. It documents his persistence. Success did not come easy. There were many times when it might have made sense to quit and try something else. Disney kept trying and kept dreaming big.
My thoughts: I enjoyed this one. I didn't ever think of there being a lack of books about business and economics for this age group--elementary students--until I started reading this series. It is nice to see a different twist on the biographical genre. I found it informational. All the books in the series have black and white illustrations.
© 2019 Becky Laney of Becky's Book Reviews
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